About me

Gerard Costa is Associate professor of Marketing at ESADE Business School,

  •  Biography

Gerard Costa holds a PhD in Management Sciences and an MBA from ESADE. He has held various part-time positions at ESADE since 1990,

You’ve got to allow it to be sure that all paragraphs are interconnected with one another. That means you can stay sure you find. Bearing that in mind, you own a lot to think about when you seek the services of an online writing service. Therefore, selecting a topic may be the aspects of the admissions process. As a consequence of that, and owing to our authors completing our clients’ orders, every one of them comes with a standing. Our newspaper authors really prefer to college math problems work hard and that they never miss any step. No matter your plans later you will be provided by being clear thinker and a great writer with a leg up your own competition. They have many intentions but also the construction is precisely precisely the same. At first, it might seem that writing essays is an process which certainly doesn’t take a relatively large quantity of time.

covering both academic and management functions. His academic interest is focused above all on structural and cultural aspects of various marketing-related areas, and on the impact of market orientation on the results of organizations.

Gerard has pursued a parallel professional career in Procter & Gamble, Arthur Andersen, Bayer, and Rizzoli Corriere della Sera, and business consultancy activities in marketing.

  •  Academic Training

Doctor en Administració i Direcció d’Empreses. ESADE – Universitat Ramon Llull

Licenciado en Ciencias Empresariales y Máster en Dirección de Empresas. ESADE

Licenciado en Administración y Dirección de Empresas. ESADE – Universitat Politècnica de Catalunya

Harvard Business School, Mumbai (Marzo 2012). Case Writing and Course Development Seminar.

Harvard Business School, Boston (Julio 2011). Global Colloquium on Participant-Centered Learning

Research Period Northeastern University, Boston; College of Arts, Media and Design (july-september 2012)

  •  Interest Areas

Market Orientation: structural elements to measure and increase the degree of market orientation of an organization

Collaborative Marketing: processes of connecting and cooperating with clients as an evolution of the transactional concept of market orientation, and development of relations with distributors, such as Trade Marketing Management

Marketing Channels: processes centered in the value creation through delivery

Marketing & Society: design process, implementation and control of programs aimed at promoting a social idea or practice in a specific community

  • Teaching activity at ESADE (2011-2014)

Positive Marketing, Bachelor in Business Administration

Marketing Social, Licenciatura en Administración y Dirección de Empresas

Trade & Category Management, Licenciatura en Administración y Dirección de Empresas

Marketing Social, Master in International Management

Trade & Category Management, Master in International Management

Trade & Category Management, Master in Marketing Management

CI: Gestión de Canales, Grado en Dirección de Empresas – BBA

Dirección de Servicios Integrados de Salud, Executive Education

Program in Marketing Management, Executive Education

Channel Management, Executive Education – Madrid

Channel Management, Executive Master en Marketing y Ventas en Madrid – Madrid

Dirección y Gestión de Organizaciones no Gubernamentales (ONG), Executive Education – Barcelona

Program for Management Development – PMD – Edición Septiembre 2011, Executive Education

MP – LIS Módulo III – Colaboración entre ONG y empresas, Executive Education – Madrid

Marketing Channels, Part Time MBA – Barcelona

Channel Management, Executive Master Márketing y Ventas – Barcelona

Trade Marketing, Executive Master Márketing y Ventas – Barcelona

  • Teaching Activity outside ESADE

–          2011-2014 Master en Gestión Turística. Master en Dirección de Empresas de Servicios. Universitat de Illes Balears, Palma de Mallorca

–          2010-2011 Especialista Universitario en Gestión de Empresas Turísticas. Universitat de Illes Balears, Menorca

–          2010-2013 Emprenedoria en Fructicultura. DAAM (Departamento d’Agricultura, Ramaderia, Pesca, Alimentació i Medi Natural). Edicions Manresa, Monells i Alfarràs.

–          2007-2008. Marketing for healthcare organizations. IPAM. Instituto Português de Administraçao de Marketing, Lisboa, Portugal.

–          2006-2007. I Cicle de Formació Cooperativa. Els senyals del mercat. Departament de Treball i Indústria, Conveni Servei d’Ocupació de Catalunya i Institut per a la Promoció i Formació Cooperatives.

–          2003-2004. Gestión de empresas de ocio y restauración. Escola Sant Ignasi. Diplomatura

–          2001-2002. Comercialización Productos Farmacéuticos. Universitat de Farmàcia de Barcelona. Máster

–          2001-2002. Trade Marketing Management. Intras, Santo Domingo, República Dominicana

–          1999-2000. Orientación al Mercado y Sistemas de Información. Programa MBA Universidad Católica de Córdoba ICDA – ESADE. Córdoba, Argentina.

–          1999-2000. Marketing Channels & Trade Marketing Management. Intras, Santo Domingo, República Dominicana.


Leave a comment Permalink

Leave a comment

Email will not be published




You can use these tags and attributes HTMl: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>