About me

Gerard Costa is Associate professor of Marketing at ESADE Business School,

  •  Biography

Gerard Costa holds a PhD in Management Sciences and an MBA from ESADE. He has held various part-time positions at ESADE since 1990,

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covering both academic and management functions. His academic interest is focused above all on structural and cultural aspects of various marketing-related areas, and on the impact of market orientation on the results of organizations.

Gerard has pursued a parallel professional career in Procter & Gamble, Arthur Andersen, Bayer, and Rizzoli Corriere della Sera, and business consultancy activities in marketing.

  •  Academic Training

Doctor en Administració i Direcció d’Empreses. ESADE – Universitat Ramon Llull

Licenciado en Ciencias Empresariales y Máster en Dirección de Empresas. ESADE

Licenciado en Administración y Dirección de Empresas. ESADE – Universitat Politècnica de Catalunya

Harvard Business School, Mumbai (Marzo 2012). Case Writing and Course Development Seminar.

Harvard Business School, Boston (Julio 2011). Global Colloquium on Participant-Centered Learning

Research Period Northeastern University, Boston; College of Arts, Media and Design (july-september 2012)

  •  Interest Areas

Market Orientation: structural elements to measure and increase the degree of market orientation of an organization

Collaborative Marketing: processes of connecting and cooperating with clients as an evolution of the transactional concept of market orientation, and development of relations with distributors, such as Trade Marketing Management

Marketing Channels: processes centered in the value creation through delivery

Marketing & Society: design process, implementation and control of programs aimed at promoting a social idea or practice in a specific community

  • Teaching activity at ESADE (2011-2014)

Positive Marketing, Bachelor in Business Administration

Marketing Social, Licenciatura en Administración y Dirección de Empresas

Trade & Category Management, Licenciatura en Administración y Dirección de Empresas

Marketing Social, Master in International Management

Trade & Category Management, Master in International Management

Trade & Category Management, Master in Marketing Management

CI: Gestión de Canales, Grado en Dirección de Empresas – BBA

Dirección de Servicios Integrados de Salud, Executive Education

Program in Marketing Management, Executive Education

Channel Management, Executive Education – Madrid

Channel Management, Executive Master en Marketing y Ventas en Madrid – Madrid

Dirección y Gestión de Organizaciones no Gubernamentales (ONG), Executive Education – Barcelona

Program for Management Development – PMD – Edición Septiembre 2011, Executive Education

MP – LIS Módulo III – Colaboración entre ONG y empresas, Executive Education – Madrid

Marketing Channels, Part Time MBA – Barcelona

Channel Management, Executive Master Márketing y Ventas – Barcelona

Trade Marketing, Executive Master Márketing y Ventas – Barcelona

  • Teaching Activity outside ESADE

–          2011-2014 Master en Gestión Turística. Master en Dirección de Empresas de Servicios. Universitat de Illes Balears, Palma de Mallorca

–          2010-2011 Especialista Universitario en Gestión de Empresas Turísticas. Universitat de Illes Balears, Menorca

–          2010-2013 Emprenedoria en Fructicultura. DAAM (Departamento d’Agricultura, Ramaderia, Pesca, Alimentació i Medi Natural). Edicions Manresa, Monells i Alfarràs.

–          2007-2008. Marketing for healthcare organizations. IPAM. Instituto Português de Administraçao de Marketing, Lisboa, Portugal.

–          2006-2007. I Cicle de Formació Cooperativa. Els senyals del mercat. Departament de Treball i Indústria, Conveni Servei d’Ocupació de Catalunya i Institut per a la Promoció i Formació Cooperatives.

–          2003-2004. Gestión de empresas de ocio y restauración. Escola Sant Ignasi. Diplomatura

–          2001-2002. Comercialización Productos Farmacéuticos. Universitat de Farmàcia de Barcelona. Máster

–          2001-2002. Trade Marketing Management. Intras, Santo Domingo, República Dominicana

–          1999-2000. Orientación al Mercado y Sistemas de Información. Programa MBA Universidad Católica de Córdoba ICDA – ESADE. Córdoba, Argentina.

–          1999-2000. Marketing Channels & Trade Marketing Management. Intras, Santo Domingo, República Dominicana.

 

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