Archivo del October, 2014

Learning marketing through service

“What a fascinating time I’ve just had in the classroom: one of the best professional, educational and personal experiences of my career.” When you hear this from a visiting executive who was formerly VP of Marketing at one of the largest FMCG multinationals in the US, you know something interesting happened in that classroom: the first session of the new Social Marketing subject of the ESADE BBA, which uses the Service Learning methodology.

ESADE has developed a programme that uses the Service Learning methodology in several BBA subjects. In case you are unfamiliar with this methodology, it can be summed up as pure experiential marketing. Service learning is a powerful educational experience where interests mesh with information, values and beliefs are formed, and action results.

The students get a lot out of this experience. Let’s summarise: they explore careers; build their resumes; gain valuable work experience; learn new skills; learn things that will benefit them for the rest of their lives; improve their self-esteem; develop a sense of personal satisfaction, initiative, independent reasoning and independent learning; enhance skills learned from experience (observing, asking questions, applying knowledge); develop social responsibility and concern for the welfare of others; as well as a list of benefits analysed in depth by Genie Black.

What’s more, we will help to increase the blood reserves at Catalonia’s blood bank, assist with the Arrels Foundation’s collection of blankets and winter trousers for the homeless, strengthen the knowledge and prospects of the DID-Áctica project for young people with minor disabilities, and participate in a bone marrow donor registration drive with the Josep Carreras Foundation.

The students will do marketing – lots of very good marketing. Although the main objective for the students is reflective observation – watching, listening, recording, discussing and elaborating on the experience – we will also achieve real marketing results. Marketing that has a direct impact on society.

The donation week will be at ESADE Sant Cugat the week of 21st November. Don’t miss out!

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